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Featured Online Class on Inbound Marketing for Authors and Writers

BUILD YOUR AUTHOR/WRITER PLATFORM: More Readers, More Authority, More Sales by Karen Cioffi

November 7, 2022
December 4, 2022

DURATION:  4 weeks

LOCATION:  Email Only

FEEDBACK:  Instructor Feedback

COURSE DESCRIPTION:  As an author or writer, it’s a certain bet that you have something to sell. It may be your book, a product, a service, your skills, or your experience and knowledge. In order to sell what you’re offering, you need to get traffic (people) to you and your website.

Why is this absolutely necessary?

Well, because there are over one billion live websites. That’s a whole lot of Internet noise.

So, how do you get heard over all that noise?

To get past that noise, you need to create a realistic marketing strategy that brings traffic to your virtual doorstep.

This is done through visibility. Visibility is created through blogging, social media, and email marketing. These processes funnel visitors back to your website.

This course will take you from square one, your website and blogging, right on through using email marketing and social media marketing.

This 4-week e-class will help you build your online platform.

The class will also provide a number of over-the-shoulder videos to further aide in understanding and reinforce the basics.

When I took the course, I knew about WordPress from setting up a couple of sites, but was intimidated because I thought it would be difficult to learn how to create search engine friendly and engaging content. Karen laid out what to do in actionable chunks, so that I could follow along and accomplish what the material taught. Karen wrote as though we were sitting at the table talking. She made a beginner like me feel that I really could do this. I had lots of questions. She answered them all via e-mail through the group format. She was patient with my questions and answered them completely. She even went to the trouble of providing extra sources I could read that would further explain her answers. If you are thinking of starting a business as I am, or if you think you understand marketing using inbound techniques, feel free to contact me, I will be glad to tell you how happy I was with this course. ~ Jim H.

Three months after starting my freelance editing business, I knew I needed a website and blog but was too overwhelmed to set them up. Karen Cioffi’s class, “Creating and Building Your Author Online Presence: Website Creation to Beyond Book Sales,” looked like the perfect nudge I needed. And was it ever! Karen provides even more information than I’d hoped for. She is approachable, helpful, and knowledgeable, and not only did I learn what I knew I needed to learn, I also came away with new marketing strategies I hadn’t even thought about—and that’s saying something, considering my background in publishing. If you’re even just thinking about writing a book someday, take this course now and start building your author platform! ~ Candace Johnson, Change It Up Editing and Writing Services

The last three weeks have been invaluable and this course has helped in so many amazing ways. Thanks for all the wisdom. I am learning a ton and feel so much more equipped to build my platform. Thank you so much. ~ Amy Crawford, PhD, LMFT Psychotherapist & Writer Specializing in Military PTSD

I so appreciate the help you’ve given me with this course. I found it to be very informative and easy to understand. Thank you so much for your help and patience. I feel I’ve definitely improved my marketing skills and created my own blog. Thanks again. ~ Susan Lapp-Mellott

Karen Cioffi-Ventrice is the go-to person for online marketing. She knows her stuff and does what she does with heart. ~ Carolyn Howard-Johnson, multi award-winning poet, writer of fiction, speaker and teacher


Week One: Optimize Your Website (make it work for you)

  • Do you really need a website?
  • What is website optimization and why is it important?
  • Domain names, titles, subtitles, categories, keywords
  • Basic differences between Blogger and WordPress
  • Website hosting and WordPress CMS (content management system)
  • Must-have free WordPress plugins
  • The must-have website pages
  • Basic tips and tricks to optimize your website
  • Website ranking – basic metrics (elements)
  • A 20-Point website checklist
  • Website security

This module covers just about all the basics you need to know to optimize and protect your website. And, it’s easier to do than you think.

Video Included: Step-by-step instruction on using the WordPress Dashboard and optimizing your site.

If you don’t yet have a website or blog, this is the time to create one. The information provided in Lesson One will give you the tools needed to create a website that’s reader and search engine friendly.

Note: Each lesson has an assignment.

Bonus: Lesson One includes a Basic Website Landing Page Audit of each student’s website (one site per student – this is a $47 value)

Week Two: Blogging Smart: Creating Optimized Content

Blogging Smart

  • What is ‘blogging smart?’
  • The importance of posting regularly
  • Popular blog post formats
  • Blog post optimization basics: keywords, categories, tags, and descriptions
  • Anchor text and deep linking basics
  • Using images, video, and animation in your posts
  • Using content curation
  • Blogging with external links
  • Does the length of your blog post matter?

What to Watch Out For

  • Be SUPER careful of the content marketing strategies you use: A tip on Penguin 3.0
  • Accepting guest posts with third-party links
  • Blogging and Google rankings – Do you really want to use that content in your blog post?

This module will show you how to blog right, using effective SEO strategies. And, like Lesson One, it’s easier than you might think.

Video Included: Publishing and Optimizing a WordPress and Blogger Blog Post (step-by-step).

Week Three: Email Marketing

About Email Marketing

  • What is email marketing and the subscriber list?
  • About email marketing service providers
  • How to create an opt-in for your website and add effective copy
  • What type of Freebies you might offer
  • 8 Element needed for an effective opt-in page

About the Emails You Send Out

  • What you should include in your Welcome Message
  • How to create an autoresponder series (for automatic emails)
  • Creating great titles
  • The types of emails you can send

A Bit About Conversion

  • Best days and times to send emails and more
  • How to get subscribers to open your emails
  • 7 Email marketing tips that will increase your conversion rates
  • New list building strategies

What to Watch Out For

  • 3 Major don’ts in your email list opt-in
  • Warning – Email marketing and free email services

Video included: Step-by-step video on how to create a call-to-action box.

This module is an A-Z guide on email marketing.

Week Four: Social Media Marketing Basics

  • What is social media marketing?
  • Do you really need to use the major social networks?
  • How to get started with social media
  • Tips and tricks to using social media to generate visibility and shares

Module Four will give you the information you need to be active and productive on social media.

BUILD YOUR AUTHOR/WRITER PLATFORM is an in-depth e-class that will give you the knowledge and tools you need to bring traffic to your website and boost your online platform.

ABOUT THE INSTRUCTOR: Karen Cioffi ( is a former accountant who is now a multi-award-winning author, ghostwriter, freelance writer, editor, and author-writer online platform marketing instructor. She founded and is editor-in-chief of Writers on the Move (a marketing group), and presents online writing and marketing workshops and webinars.

In addition to this, Karen’s website, Karen Cioffi Writing and Marketing (, was named Writer’s Digest Website of the Week, June 25, 2012.

COST:  $97 for the course, which includes one-on-one support via email.

BUY NOW:  BUILD YOUR AUTHOR/WRITER PLATFORM More Readers, More Authority, More Sales by Karen Cioffi (4 weeks, starting November 7, 2022). Limit: 10 students. Early registration is recommended.

This class is now closed. Please check here for our current schedule.

For Class Session Starting 11/7/2022


BUY NOW:  BUILD YOUR AUTHOR/WRITER PLATFORM More Readers, More Authority, More Sales by Karen Cioffi (4 weeks, starting December 4, 2022). Limit: 10 students. Early registration is recommended.

This class is now closed. Please check here for our current schedule.

For Class Session Starting 12/4/2022


Notes:  Upon successful completion of payment, your name, email address, and contact info will be submitted to your instructor. She will contact you via email with detailed instructions and assignments.


Additional Testimonials for Karen Cioffi:

A huge vote of thanks and waves of appreciative applause for all the time, effort and enthusiasm you invested in this workshop. For me it has certainly been one of the highlights of this conference—so many thanks for sharing all your expertise so generously. I think there will be more than several better websites and promotional pages on the Internet after this.
~ Anne Duguid, MuseItUp Publishing Content Editor

I’d like to add my thanks and appreciation. I will keep the PDF for future references. I have learned a lot in this workshop, and I appreciate the time you put into it. ~ Andrea

Karen Cioffi knows her stuff! I sat in on her class and was extremely impressed by her course materials, website evaluations, and personal coaching with students. She knows a lot about making your website stand out from the pack—even an old pro like me learned a thing or two! She provided students with unique solutions personally tailored to their own websites that I would never have thought of. I highly recommend this course for those who are looking to build their online platform. Karen goes above and beyond for her students and is a fantastic mentor. ~ Angela Mackintosh, editor and publisher of WOW! Women On Writing

Thanks so much for sharing your time and expertise in this workshop. It’s vitally needed by authors today. ~ Karina Fabien, author

Thanks so much for offering this workshop this year. I learned so much! ~ Deb Hockenberry, author

Your PDF is a keeper and I will continue studying the lessons through the coming month. Your guidance and inspiration has taken some of the intimidation out of my non-techno abilities to shape my website (currently in languishing limbo) as well as my blog. Many Thanks for an Exciting Experience. ~ Kate Sender

Karen, Thanks for all this valuable information. ~ Beverley Eikli


Questions? Email Marcia & Angela at:

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