HOW TO WRITE MEANINGFUL CONTENT FOR THE INTERNET by Becca Jenkins
START DATE: This class is currently closed.
DURATION: 6 weeks
COURSE DESCRIPTION: Writing a simple blog entry is one thing, but writing meaningful content for your website that can influence people and change lives is another. Do you know what differentiates the two?
This six-week course will teach you everything you need to know to write well-crafted, inspired works that draw people to your website and draw people to you as an author and influencer. Whether you are guest posting for other websites to increase your platform or increasing your traffic and readership, the skills and techniques you learn in this class will serve you well.
I will teach you the basics of article structure, how to garner the interest of readers without tricky titles or hours of SEO, and how you can deliver actionable takeaways for your readers with every article. You will learn how to attract readers from the first sentence and how to keep them reading through to the very end. In the process, you will learn how to create solid arguments, structure any and all research, and how to incorporate story-telling elements into your non-fiction work.
After two rounds of individualized feedback and weekly assignments, you will have a polished article in hand. Then, I will teach you how to write a query letter that will get a yes.
If you’re seeking to be known as someone who writes meaningful and impactful pieces for the Internet, then this class is for you. The skills and knowledge taught in this class could be the difference between blogging into the ether and reaching potential publishers and consumers.
My specialty was never writing. Much of what I wrote was very technical because it was how science majors wrote in college. Mrs. Becca Jenkins took a chance on me when I requested to write for Breaking Muscle. I was a science major with no real background in writing. Mrs. Jenkins edited my work every week for two years. She molded me and showed me how to write for the general public. Whenever I had a problem or was confused, she was very patient with me. She always made her expectations clear and concise, and because of Mrs. Jenkins, I was noticed by a publishing company. I just signed a contract with a major publisher to write my first book. They noticed my writing with Breaking Muscle and they requested I write a book for them. I owe the success of my writing career to Mrs. Jenkins. Learning from her opened doors in the writing world I didn’t think existed for me. I will be forever grateful for Mrs. Jenkins’ guidance, and she is still the first person I’d go to if I ran into a problem with my writing. She’s an amazing teacher, and I am so thankful I had a chance to learn from her. ~ Amber Larsen
Working with Becca Borawski Jenkins has opened more doors than I would have imagined possible. Last year I met a personal goal of being published in both local and national print magazines, and it wouldn’t have happened without her help and guidance for the last three years. Becca’s coaching and expertise have made me feel at home in my writing. She has an amazing way of cutting to the heart of my writing struggles and helping me see the solution. Her instruction is always concise and she has an unmatched eye for detail. She sees writing not just as a tool for conveying information, but as a medium for personal expression. Becca is an engaging, knowledgeable, and empowering teacher who will help you discover your true limits as a writer - truly a rare find. ~ Nicole Crawford
Becca Borawski Jenkins is an outstanding teacher of writing. I have known her for two years in different capacities. She currently serves as my editor, where I see her outstanding writing skills and gentle teaching approach. She does a great job knowing her writer and catering her feedback to his or her needs. I have seen a great deal of her teaching skills, as well. She works well with students who are easily discouraged. She provides a great deal of positive feedback sandwiched around constructive ideas. This approach allows the student to feel good as a writer while enhancing and challenging his or her work. ~ Craig Marker
I’ve loved being part of the writing team for Breaking Muscle under the guidance of Becca Borawski Jenkins. I always feel I’m in the most capable hands. She conveys constructive criticism without being harsh and my writing always ends up in a better place. Becca gives off a positive forward-moving kind of attitude balanced by technical intelligence and know-how, which is very reassuring as a writer collaborating with her. ~ Alison Bristow-Wilburn
Becca Borawski Jenkins has been instrumental in the success of my writing process for years. When my work is returned to me after being edited, it always comes with a lesson included. The lesson may be an explanation as to why word order was reorganized, or why grammar was changed. Links are attached with further explanations as to how I can solve challenges with my writing and more. Editing that comes with education is priceless. I'd much rather learn than just be corrected. I can't recommend working with Becca highly enough, her availability and attentiveness are second to none and I am the writer I am today because of her tutelage. ~Traver Boehm
One of my major gripes with many of my writing instructors throughout high school and college was that they had a very specific idea of what I was supposed to write. Becca seems to come from a different place. Her constructive criticism and advice has always helped to bring out the best of what was already in my pieces. The focus is solely on figuring out how to communicate my message more effectively, never how to make my message sound like someone else’s. Her advice is always direct and useful, never rife with the philosophical ambiguity I’ve come to know from other “teachers.” Not only has she helped me gain confidence and a clearer, stronger voice, but she has always done so with unfailing positivity and kindness. I have to admit I’m a bit stubborn and I’ve always had trouble with coaches telling me what to do. I don’t have that problem with Becca. It’s easy to accept criticism when you feel like the critic is personally invested in making you better. Regardless of where my writing career goes, I’ll always be grateful that it started with such a genuinely helpful individual. ~ Bob Camacho
WEEKS AT A GLANCE:
Week 1 - The Types of Articles People Read (and Share) and Why
There are seven commonly accepted types of articles that people share on the Internet. We will go over the basic structure of each, and then also discuss why people share and how you can use all this information to create more successful, more shareable articles.
Assignment: Find and analyze an article.
Week 2 - The Basic Elements of an Effective Article
While there may be different formats of articles, all successful articles have certain elements in common. Week two will cover how to create a unique and catchy opening, how to build an argument or proper flow of logic, and how to write an inspiring conclusion.
Assignment: The instructor will provide three detailed lessons / prompts that involve using persona with suggestions on how to create polished pieces from freewrites involving this strategy. Pitch three article ideas.
Week 3 - Elements of Storytelling That Help Us Write Articles
While elements of fiction writing are most obvious in personal essay-style blogs, one of the things that makes the Internet so different from traditional journalism is the voice we use and tales we tell no matter what we’re teaching or writing about. Learn how narrative elements can help you create more engaging articles.
Assignment: Write the first draft of your article.
Week 4 - The Difference Between Draft 1 and Draft 2
All of your pieces should go through multiple drafts, but what exactly are you doing between drafts one and two? Learn some self-editing techniques you can employ to have your “first draft” stand out in an editor’s inbox or have your final self-edited piece shine on your own website.
Assignment: Rewrite the first draft based on instructor critique.
Week 5 - Create Empathy With Readers
Using storytelling helps us engage with our readers, but creating empathy can win you a loyal reader for life—someone who seeks out your work, shares it, and/or buys it. Learn the techniques that can put you beside the reader instead of being some mysterious thing behind the screen.
Assignment: Find and research three websites you’d like to guest post.
Week 6 - Write a Query Letter That Won’t Make Editors Crazy
Now that you’ve crafted a beautiful piece of writing and you’ve identified the sites for which you want to guest post, it’s time make the request. But before you do so, you’ll learn some simple things that will make it easier to get a “yes.” I see the same mistakes made on a daily basis, and I promise you, if you avoid these mistakes, you’ll be an editor’s darling. (Will also include tips on how to smoothly make it through the whole submission process and maybe even get asked back again.)
Assignment: Write a query letter.
Materials needed: A computer with an Internet connection. Class is conducted via a private discussion forum.
ABOUT THE INSTRUCTOR: Becca Borawski Jenkins is currently the editor at both WholeLifeChallenge.com and StrongFirst.com, and is the former editor of BreakingMuscle.com where she oversaw a team of writers and editors, publishing 24 high-quality articles per week to an audience of almost 5 million readers each month. Her editorial career evolved based on the success of her personal blogging and her eye for authentic and shareable content.
Though she was born with the instinct to write, as a teenager she decided that a career in film and television would be more “practical” (don’t ask her the logic behind that). But even while studying filmmaking, she excelled as a writer, having a play produced in undergrad and a script turned into a short film in graduate school. While earning her MFA in Cinema-Television Production at USC, she focused mainly on scriptwriting and editing—both core elements of good story telling and fantastic ways to study story structure.
Becca’s obsession with story telling and writing continues to this day. She has taken numerous courses through UCLA and the Attic Writing Institute in Portland, Oregon, as well as being a rabid consumer of books on the writing craft.
She spends her days reading articles and helping writers hone their words. She believes that the touch of an editor should be a light one and, in the case of a tie, the writer’s voice should always win out. The art of editing is a bit like sculpture—you simply chip away the pieces that aren’t the piece of art.
While Becca is hands off when it comes to the writer’s voice, she is proactive in teaching them how to structure an article and how to capture and retain audiences. She doesn’t just edit; she truly enjoys spreading the art of writing.
You can find out more about Becca by visiting her website: writing.huntgatherbrew.com
COST: $149, which includes weekly assignments and individual feedback from the instructor.
BUY NOW: HOW TO WRITE MEANINGFUL CONTENT FOR THE INTERNET, by Becca Jenkins (6 weeks, starting 9/19/2016) Limit: 15 students. Early registration is recommended.
This class is now closed. Please check here for our current schedule.
Notes: Upon successful completion of payment, your name, email address, and contact info will be submitted to your instructor.
Questions? Email Marcia & Angela at:
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