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WOW! Women On Writing Workshops & Classes

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Learn Powerful Storytelling Techniques from Barbara Noe Kennedy, former longtime Editor of National Geographic Travel Publishing

The Power of Storytelling 101

THE POWER OF STORYTELLING 101 by Barbara Noe Kennedy

WEBINAR DATE: Wednesday, October 12, 2022, 2-4 PM ET

DURATION:  2 Hours

LOCATION:  Live webinar via Zoom

FEEDBACK:   The last 15 minutes of the lecture will be open to Q&A. Students can also send questions ahead of time, to be addressed during the lecture.

COURSE DESCRIPTION: When all is said and done, great writing is about great storytelling. Whether you’re writing a personal essay, newspaper travel story, nature blog, magazine feature, or food story, you need to be able to tell a story for your writing to be memorable and poignant. So how do you do this? In the simplest terms, the secret sauce is to share your personal experiences, your vulnerabilities, your humanity. But you also need to understand how to construct a story, create tension, craft memorable characters, and put it all together. We’ll look at important aspects of storytelling, using successful examples from all walks of nonfiction writing. Your takeaways will be exciting ideas, thoughts on how to structure your story, and insights into how to bring it all to a glorious conclusion.

All classes are held from 2-4pm ET, via zoom video webinar. The webinar can be viewed on a tablet, phone, or computer (both Mac and PC).

The instructor will record the class and have it available for anyone who would prefer to view the class at a different time and date.


This course is offered via Zoom webinar. Webinars are workshops given online, where you can view the instructor and websites/materials she shares on her screen, making it an interactive experience. Webinars make learning from your home or office convenient.


Your sessions have been invaluable to me. The writing examples and the exercises have resonated with me and led me to explore different approaches to my writing. Your detailed lessons on character, POV, voice, settings have been practical and immediately applicable. I love your Pizzazz approach and the extra oomph it adds. Your feedback and that of my classmates was encouraging and insightful. I couldn't ask for more. ~ Christy Schwan

Barbara was the perfect travel writing teacher. She’s experienced in the industry and appreciates students’ unique voices. She’s very encouraging and worked with me on my first published story. ~ Peter J.

I was privileged to be in Barbara’s Creative Nonfiction writing class at Graduate School USA last spring. I was nervous for my first-ever writing class, but Barbara’s welcoming spirit quickly turned my trepidation into excitement that grew from week to week. She had just the right mix of encouragement and constructive feedback that gelled our small class, helping us learn from one another and begin to formulate our own comments and suggestions on the fly. That is not easy to do with a class of mostly new writers! I also appreciated how she selected readings that prompted us to think about our work differently, while encouraging us to explore topics and areas that spoke to us. I will always be grateful for her support, advice, and enthusiasm about my writing. ~ Andrea L.P.

Besides having a mastery of the subject, Barbara had a distinct rapport with everyone in our class. Her comments and constructive criticism were always right-on. ~ Barry G.

I’ve just completed Barbara Noe Kennedy’s “Travel Writing in a Digital World.” I learned more in this class in six weeks than I did at four writing conferences combined. Barbara is obviously a professional, with a great deal of knowledge and experience. She was completely accessible, and always encouraging. I will watch for more classes from her—and I’ll be the first to sign up! ~ Shirley Drew

Barbara is a top-notch teacher. She uses an excellent mix of hands-on writing skills and real world examples of writing. She helps guide writers without trying to change their style or voice. I learned so much from her class that I use in my personal writing and my professional life. ~ Cat E.

Genuine and kind, Barbara’s skillful instruction inspires. Barbara facilitates a comfortable atmosphere for learning and exploring. ~ Lisa B.



Duration: 120 minutes

In two short hours, we will explore ways to build your stories in the most successful ways possible, including using universal themes to cull great ideas; building scenes to create tension; finding the best beginnings, middles, and ends; and creating compelling characters and the world they live in. Whether you’re writing a memoir, novel, or narrative nonfiction, this fast-paced course is designed to inspire, encourage, and provide structure to the story you’re wanting to write.

Topics covered include:

  • Finding great ideas
  • Creating tension
  • Successful beginnings, middles, and ends
  • Crafting compelling characters
  • Scene-setting

Materials needed: All written materials and resources are provided by the instructor. She will provide PDFs of sample stories to read ahead of the class.

Barbara Noe Kennedy

ABOUT THE INSTRUCTOR: Barbara Noe Kennedy is a former longtime editor with National Geographic Travel Publishing. She currently works as a fulltime freelance travel writer, with credits including Fodor’s, Lonely Planet, London Telegraph, Los Angeles Times, Washington Post, National Geographic, BBC Travel, The Points Guy, and more. She also teaches travel writing and creative nonfiction and leads tours.

COST:  $35, which includes one two-hour webinar including a 15-minute Q&A with your instructor.

BUY NOW: THE POWER OF STORYTELLING 101 with Barbara Noe Kennedy (Wednesday, October 12, 2022, 2-4 PM ET) Limit: 20 students. Early registration is recommended.

This class is now closed. Please check out our current list of classes here.

For Webinar Starting 10/12/2022

Notes:  Upon successful completion of payment, your name, email address, and contact info will be submitted to your instructor. Just before class begins, she will e-mail you with instructions on how to get started.

Questions? Email Marcia & Angela at:

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