WOW! Women On Writing Workshops & Classes

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MARKETING FOR WRITERS AND AUTHORS: Learn How to Expand Your Author and Writer Brand Through Content Marketing by M. Shannon Hernandez

START DATE: This class is currently closed.

DURATION: 4 weeks

COURSE DESCRIPTION: Whether you are a freelance writer, author, or both, it is imperative that you have a plan in place for getting your message out about your work(s). The single-most effective way to achieve this is through the use of content marketing. Are you struggling with how to get more eyes on your writing?

This four-week course provides an in-depth look at how to use content to market yourself as an author or writer. All materials submitted are reviewed and thoughtful, specific feedback will be provided to each student.

Market yourself as a writer and/or author and watch your sales and brand grow!

This class starts on Tuesday, October 4, 2016.

This course meets for 4 weeks (Tuesday, October 4, 11, 18, and 25).

On Thursday, October 20, 2016 at 1P ET, the instructor will host a live Q&A session via telephone. You will be able to call in and get your most pressing questions answered, as well as engage with the other members of the class and share your ideas.

Format
Each class module is delivered via video with guided worksheets at the beginning of the week. Students submit their weekly work to the instructor for individual feedback.

You will be able to download the videos and guided worksheets so you can reference them at any time.

During the online course I took with Shannon, it was apparent how much enthusiasm she brings to her classes—it is infectious! She provides thoughtful and detailed feedback on the coursework, and also gives her students a mass of resources to be successful in their own writing careers. I now have a much clearer picture of what a career in copywriting looks like. If you are looking for a great course with a fun and knowledgeable instructor, take one of Shannon’s courses. The live calls are invaluable as a student! ~ Becky Chapple I recently took an online class called Copywriting with Heart with Shannon. I was looking for an alternative way to use my writing and perhaps start a new career. During the course, Shannon was very detailed, and I most appreciated how much of herself and her career tips she was willing to share. In this five-week course, I created my own website, blog, Facebook, and Twitter accounts—and my goal is to generate some business creating course content for others that is heartfelt and meaningful. Shannon is so charming and genuine, and her classes are informative and well-thought out. ~ Jeanne Golden-Burke I recently took Shannon’s Marketing for Authors and Writers course. Her lessons are valuable, engaging, and organized. I learned so much from Shannon—and there is so much more I need to learn and practice. The most valuable piece of Shannon’s courses is that she reviews work and provides individual feedback for improvement. ~ Josh Race Shannon was very valuable in providing me clarity in my branding and website copy! Because I was too close to the subject matter (myself!), it was imperative that I reached out and got the help of a professional copywriter with strong marketing skills for a new perspective. Shannon is a superb sounding board, as well as someone who can fulfill copywriting needs with her solid skills in branding and infectious enthusiasm! ~ Bonnie McDermid, Editor & Publications Manager, Wordsmith Inkl

WEEKS AT A GLANCE:

Materials needed: All written materials and resources are provided by the instructor.

ABOUT THE INSTRUCTOR: M. Shannon Hernandez is the founder of The Writing Whisperer, a company that helps business owners and authors become thought leaders, through the use of strategic content, so they can positively impact more people. Shannon is a regular contributor to the The Huffington Post where she writes passionately about a variety of topics.

Her first book, a memoir called Breaking the Silence, chronicles her exit out of public education after 15 years. Shannon is currently working on her second book, where she is exploring what it means to live courageously and how to create a life you LOVE. Throughout her travels, volunteer work, and everyday experiences, she will face personal fears, examine the feelings associated with those fears, and explore her role in society, as well as what she learns about humanity along the way.

Shannon has been featured on CBS Radio, Reinvention Radio, The Huffington Post, The Write Life, and Melinda Emerson's Small Biz Lady. She travels the nation and speaks regularly at conferences, association meetings, and networking events.

COST:  $159, which includes 4 tutorial videos with guided worksheets, a one hour live Q&A session, access to the online classroom, virtual one-on-one communication with your instructor, and feedback on assignments.

BUY NOW: Marketing for Writers and Authors, by M. Shannon Hernandez (4 weeks, starting 10/4/2016) Limit: 15 students. Early registration is recommended.

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Notes:  Upon successful completion of payment, your name, email address, and contact info will be submitted to your instructor. She will contact you via email with detailed instructions and assignments.

Questions? Email Marcia & Angela at:
classroom[at]wow-womenonwriting[dot]com

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