BLOGGING MADE EASY: Simple Steps to Building Your Online Platform and Audience by Karen Cioffi
START DATE: Monday, May 1, 2017
DURATION: 4 weeks
COURSE DESCRIPTION: No matter who you ask in the writing or marketing world, as a writer, author, or home business, you need an online presence. You need that ‘thing’ (strategy) that will make you visible and build your authority—in other words, you need to build your platform.
So, what’s the number #1 strategy to get this going and keep it building momentum?
Whether you’re just starting out or you’ve given it a go, but not too successfully, this e-class is just what you need. It will lead you by the hand (interactive), step-by-step through the blogging process. You’ll feel comfortable and confident about how to blog in no time.
The class also provides over-the-shoulder videos to further aide in understanding and reinforce the basics. This format allows the presenter to share her screen, so students can see how each step is done.
Karen Cioffi’s “Blogging Made Easy” class had given me the blueprint to create my blog from scratch. The class breaks down each aspect of blogging, from how to create a post to the best ways to market my product, the importance of analyzing my blog for the best results and so much more. Her class and her accessibility for any questions and concerns have given me the confidence to get started. I highly recommend her course. ~ Linda Wilson, children’s author
The Blogging Made Easy class was really great—packed full of information, practical tips and further places to research. It’s helped me get my blog off the ground, and opened up all kinds of possibilities for my writing journey. ~ Nancy Partridge
Thank you for offering this class. I’ve been wanting to get started on my blog for a long, long time, and taking your class gave me that extra push that I needed. ~ Marilyn Fahey
I’m loving your approach for Blogging Made Easy. I really appreciate your Accountant’s mind: organized, efficient, goal oriented, and content rich. I wish all the classes I’ve taken were as well directed as yours. Your classes are some of the best value for money I’ve seen. ~ Dianne Pearson
Thanks so much for the class...Blogging Made Easy. Karen, thanks for dealing with me one on one to make sure I understood the information given. I also appreciated the brief comments on the homework assignments to correct me or to make it better! I am so thrilled and thankful that you have online classes. I look forward to working with you again!!! ~ Deb Williams
WEEKS AT A GLANCE:
Week One: The Blogging Beginning
- What is blogging and why you should be doing it.
- What’s the purpose of your blog?
- How do you find your audience?
- What do you write about? Finding ideas.
- How do you establish your brand?
Note: Each lesson has an assignment.
Week Two: Creating Blog Posts
- The importance of posting regularly and consistency
- What makes a good blog post
- Popular blog post formats
- Using content curation to ease the load
- Is all content equal?
Week Three: Making Your Posts More Effective
- What is SEO (search engine optimization)–the basics
- Using keywords, categories, tags, and descriptions
- Using anchor text and deep linking–simplified
- Using images, video, and animation in your posts
- Using external links–simplified
Week Four: Build Your Audience and Website Traffic
- Sharing your content
- Adding social media to the mix
- Broadening your reach with guest blogging
- Should you have a newsletter?
- Analyze what’s working and what’s not
Plus, there’s a Bonus PDF: Online Marketing Terms You Should Know
Today, your online platform is about what you can offer your audience. It’s about creating content that’s engaging and valuable enough for others to share.
Providing ongoing ‘needed’ information builds a relationship. It’s this ongoing author/reader relationship that will build your platform and help sell your books, products, and services.
If you’re still not sure you need to blog, let’s look at 7 powerful reasons why you should:
- Blogging builds an audience and visibility—establishes your platform.
- Blogging encourages readership.
- Blogging builds authority.
- You never know who’ll happen upon your blog (editors, agents, publishers, etc.)
- Blogging builds connections and relationships.
- Blogging brings attention to you and your work.
- Blogging can boost sales of your services and/or books.
- Bonus reason: the movie Julia & Julia (you just never know).
This is a 4-week interactive e-class via a Yahoo Group Forum (or by email if preferred). You go at your own pace within the four weeks.
ABOUT THE INSTRUCTOR: Karen Cioffi (http://www.articlewritingdoctor.com/) is a former accountant who is now a multi-award-winning author, ghostwriter, freelance writer, editor, and author-writer online platform marketing instructor. She founded and manages Writers on the Move (a marketing group), and presents online writing and marketing workshops and webinars.
Karen has published 12 writing and marketing eBooks, the most recent, Article Marketing: Increase Website Traffic with Properly Formatted and Search Engine Optimized Content.
In addition to this, Karen’s website, Karen Cioffi Writing and Marketing (http://karencioffiwritingandmarketing.com), was named Writer’s Digest Website of the Week, June 25, 2012.
COST: $97 for the course, which includes one-on-one support through the listserv.
BUY NOW: Blogging Made Easy with Karen Cioffi (4 weeks, starting 5/1/2017). Limit: 10 students. Early registration is recommended.
For Class Session Starting 5/1/2017
Additional Testimonials for Karen Cioffi:
As a person interested in pursuing work in the field of content creation and website optimization, Karen’s Become an SEO Writer course provided all the tips I needed to start that journey. The weekly lessons are packed with information, from specific tools and resources to writing samples and technical suggestions. Karen is also able to answer any questions that arise from the readings or other queries related to website optimization, seeking jobs, and marketing one's own services. In addition, once the course concludes, Karen’s sites provide helpful content that will be useful in starting or continuing work as a content writer. ~ Jessica Nierad
You have provided a ton of information that I am still working through. Your content was thorough, relevant and authoritative. Your lessons are jam-packed with amazing information. I would recommend this course to anyone who blogs or otherwise writes for the Web. ~ Rosemary Jarrell
Three months after starting my freelance editing business, I knew I needed a website and blog but was too overwhelmed to set them up. Karen Cioffi’s class, “Creating and Building Your Author Online Presence: Website Creation to Beyond Book Sales,” looked like the perfect nudge I needed. And was it ever! Karen provides even more information than I’d hoped for. She is approachable, helpful, and knowledgeable, and not only did I learn what I knew I needed to learn, I also came away with new marketing strategies I hadn’t even thought about—and that’s saying something, considering my background in publishing. If you’re even just thinking about writing a book someday, take this course now and start building your author platform! ~ Candace Johnson, Change It Up Editing and Writing Services
I so appreciate the help you’ve given me with this course. I found it to be very informative and easy to understand. Thank you so much for your help and patience. I feel I’ve definitely improved my marketing skills and created my own blog. Thanks again. ~ Susan Lapp-Mellott
Karen Cioffi knows her stuff! I sat in on her class and was extremely impressed by her course materials, website evaluations, and personal coaching with students. She knows a lot about making your website stand out from the pack—even an old pro like me learned a thing or two! She provided students with unique solutions personally tailored to their own websites that I would never have thought of. I highly recommend this course for those who are looking to build their online platform. Karen goes above and beyond for her students and is a fantastic mentor. ~ Angela Mackintosh, editor and publisher of WOW! Women On Writing
The last three weeks have been invaluable and this course has helped in so many amazing ways. Thanks for all the wisdom. I am learning a ton and feel so much more equipped to build my platform. Thank you so much. ~ Amy Crawford, PhD, LMFT Psychotherapist & Writer Specializing in Military PTSD
Karen Cioffi-Ventrice is the go-to person for online marketing. She knows her stuff and does what she does with heart.
~ Carolyn Howard-Johnson, multi award-winning poet, writer of fiction, speaker and teacher
I’d like to add my thanks and appreciation. I will keep the PDF for future references. I have learned a lot in this workshop, and I appreciate the time you put into it. ~ Andrea
A huge vote of thanks and waves of appreciative applause for all the time, effort and enthusiasm you invested in this workshop. For me it has certainly been one of the highlights of this conference—so many thanks for sharing all your expertise so generously. I think there will be more than several better websites and promotional pages on the Internet after this.
~ Anne Duguid, MuseItUp Publishing Content Editor
Thanks so much for sharing your time and expertise in this workshop. It’s vitally needed by authors today. ~ Karina Fabien, author
Thanks so much for offering this workshop this year. I learned so much! ~ Deb Hockenberry, author
Your PDF is a keeper and I will continue studying the lessons through the coming month. Your guidance and inspiration has taken some of the intimidation out of my non-techno abilities to shape my website (currently in languishing limbo) as well as my blog. Many Thanks for an Exciting Experience. ~ Kate Sender
Karen, Thanks for all this valuable information. ~ Beverley Eikli
Questions? Email Marcia & Angela at:
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